Ryan Seacrest to Launch Clothing Line

When it comes to fashion, Mr. Seacrest is best known for wearing suits or tuxedos when hosting Fox's "American Idol," E!'s red-carpet specials tied to award shows, and ABC's New Year's Eve show. For now, the collection is dominated by tailored clothing and accessories: suits, tuxedos, dress shirts, ties, belts, and tie bars, which are enjoying a renewed popularity that some makers credit to Mr. Seacrest's penchant for wearing them. Prices will range from $45 for belts to $550 for a suit.The idea was hatched by Randa Accessories, a New York company well-known in the menswear industry as the maker of accessories for brands including Kenneth Cole and Tommy Hilfiger. Randa executives approached Mr. Seacrest early last year, and the idea soon grew beyond accessories. In December, they met with Macy's general merchandise manager for the men's department, Richard Arnstein. 

Mr. Seacrest said he intended the clothes to reflect what he wears. When manufacturers proposed lilac and green, he said "I wouldn't wear that," he recalled, in a recent telephone interview. "Sometimes they've said to me, 'You wouldn't wear this color but people like this color. They want to buy that color.' " Some shades of green made it into the neckwear collection, just "not bad leprechaun green," Mr. Seacrest said. Lilac was scrapped for blues and charcoals, said Ken Wyse, president of licensing at PVH Corp., which is making the dress shirts.Tulle sweatheart applique beaded ball gown wedding/party dressMr. Seacrest is aware of the eye roll that invariably comes from fashion followers when they hear that a celebrity is debuting a clothing line. "I'm not a designer,Wholesale Cheap Satin strapless applique beaded mermaid wedding dresses ED5685 nor do I think I am," he said. "I see an opportunity to help curate these different pieces for guys at an accessible level." 

The market for men's suits is tough. Men typically buy a suit only for special occasions like a new job or a wedding. Big style changes occur infrequently, so men can wear the same suits for years. Sales of men's suits fell 7.3% to $2.28 billion in 2013 after rising slightly in 2012, according to NPD Group. Mr. Seacrest's line will be priced lower than stalwarts like Brooks Brothers or relative newcomer to the market J.Crew. Macy's dominates the mass market, but it has its own challenges,Wholesale Cheap New Arrival Strapless Sweetheart Satin and Tulle Applique Ball Gown Wedding Dress with sales slipping in the most recent quarter as mall traffic struggles.