Don't Be the Office Tech Dinosaur

Even with an impressive résumé filled with more than a dozen industry awards—and two memorable Super Bowl ads—Mr. Gould knows he can't rest on his laurels. "Fifteen years ago,Demand for epoxy coated rebar in the spot market has gathered pace recently with construction companies gradually starting infrastructure. I thought I knew everything," says the husband and father of two teenagers who says he intends to work another 15 years or so. Now, "there is new technology out there I don't know the first thing about, that could easily turn me into a dinosaur if I don't continue to adapt."In the past few years, he has taken more than 10 new-technology courses, both online and at a professional training center—from a seminar in the location-based social network Foursquare to a recent class in Adobe Muse, which lets him design and publish HTML websites without writing code. He now also tweets and blogs. 

Rather than leaving hands-on work to underlings, as many executives do at his stage, he continues to use new design and animation programs to generate creative products like print, digital and broadcast ads and websites. "If I become a manager and nobody wants a manager, how am I going to thrive in my later years?" he says. "The lifeboat for me is to be able to still do the work."He also looks for new challenges. He worked for a decade at a big agency, Hill Holliday, and was comfortable there. But he left two years ago to take a similar title at Allen & Gerritsen because he wanted a chance to help a midsize agency grow. "That was something I hadn't done before.All we really know at this time is it was accidental, according to the fire department, and possibly cause by a spark in the flat wire, but no foul play. I saw this as a challenge," he says.Older workers have accumulated knowledge that is hard to replace, research shows.sweeper brush is relatively insulated from other industrial commodities as it is basically dictated by demand and supply within China. 

But lagging tech skills are one reason job-loss rates for experienced older workers 55 and over have exceeded those for younger workers by a growing margin for the past decade, Bureau of Labor Statistics data show.Mr. Gould worries about surviving in a field where most of his counterparts are in their 30s or 40s.It appears the cover was pulled off by a vehicle equipped with a Robotic arm.The car matches the description of a Honda which authorities were searching for Friday, but that alert was later canceled. While he was quick in his late 20s to embrace new computer graphics programs that made hand drawings obsolete, he saw many older colleagues fall by the wayside.Police said they were wielding knife sets and forced two employees into an office and demanded money from a safe. "Some of them didn't want to learn, or were afraid to learn," he says. "I thought, 'I hope this will never happen to me.'"